SEO Course

Search engine optimization is the process of getting a higher keywords ranking of your website on any search engine. You can drive a website and the business it represents to great success, all on your own! The SEO courses by Creative Mines is structured to make every student comprehend and easily implement a massive array of SEO tools and techniques in an effective manner.

SEO Course Syllabus –

On Page Optimization

  • What is SEO
  • Importance of SEO
  • SEO Techniques- Black Hat & White Hat
  • Keyword Research using google adwords keyword planner
  • Utility Of keywords
  • Meta Descriptions, Title tags, meta keywords
  • Headline tags
  • website content and its importance in todays post panda algorithm
  • Imp of multimedia rich content ( images, text, videos, ppts )
  • internal blogging
  • Keyword Density Analysis Using Latest Tools
  • Importance of social signals
  • google my business optimization techniques for local rankings
  • Responsive websites
  • Url structure best practices
  • 301 -302 redirects and canonical tag
  • Broken links and its effects on search engine optimization
  • server errors
  • website loading time improvements using tools like google page speed test and pingdom
  • how to use HTML 5 effectively instead of flash
  • image optimisation
  • Internal and external links
  • No follow and do follow links
  • HTML & XML sitemap
  • Robots.txt ( to block particular pages/files from search engines )
  • Submission to search engines ( Google , Bing & Yahoo)
  • Setting up website in webmaster Tools

Off page Optimization

  • Introduction to backlinks
  • Types of link building / backlinks ( one, two, three way, anchor text , do follow & no follow)
  • Effective link building strategies ( post google penguin update )
  • introduction google updates ( panda , penguin, hummingbird )
  • in depth of google algorithm changes
  • google penalty
  • Directory Submission
  • Social Bookmarking
  • Articles submission
  • Blog posting / web 2.0
  • Guest Blogging
  • Reverse guest posting
  • Link exchange using twitter
  • Press release submission
  • Blog commenting on no follow and do follow sites
  • Ppt and document sharing
  • Video seo
  • Videos & image submission
  • adding business listings to classified sites
  • Review sites
  • Introduction content marketing
  • Content and social media marketing
  • two and three tyres link building
  • competitors backlinks analysis using tools like moz, ahref, majestic seo

Reporting

  • Creating monthly seo plan
  • On page optimization reports
  • Off page optimization reports
  • weekly & monthly ranking reports using latest tools

Case Study

Why us?

We have handled over 100 client’s SEO processes and have garnered great results in a short period of time. Apart from that, our experienced faculty enable quick learning in a very understandable manner by letting the students work in on-going live projects. Opt for Creative Mines to learn